Marketing
Sep. 19, 2009
It's Proposal Time
Mary Panetta, a legal management expert, suggests using existing in-house information streams for law firm marketing.
FIRM MANAGEMENT
By Mary Panetta One of the most significant marketing challenges within a medium or large law firm is capturing relevant experience for use in proposals, submissions, and other informal marketing contexts. New solutions have arisen to address this concern. If leveraged properly, existing in-house information streams can be a substantial aid in solving this problem. Consider the following scenario: A significant client has in...For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In