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Personal Injury & Torts

Dec. 20, 2001

Unfair-Competition Laws Need More Focus on Proportionality

Forum Column by Jeffrey S. Galvin and Matthew G. Jacobs - The letter from the district attorney is terse and ominous. Your client is accused of falsely advertising a product in California. Although the product retails for a few bucks and nobody has complained of deception, the district attorney threatens to seek civil penalties of $5,000 for each consumer who has seen or heard the challenged advertisement.

        By Jeffrey S. Galvin and Matthew G. Jacobs
        
        The letter from the district attorney is terse and ominous. Your client is accused of falsely advertising a product in California. Although the product retails for a few bucks and nobody has complained of deception, the district attorney threatens to seek civil penalties o...

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