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Public Interest

Oct. 26, 2004

Basic Training

Closer Column - Law Firm Management - By Sharon Berman - There's no doubt that thoughtful, strategic marketing works. However, measuring the results of your marketing can be notoriously difficult. For example, if you published an article and obtained a new client who called as a result of reading it, the result is easy to measure.

        
Closer Column

Law Firm Management

By Sharon Berman
        
        There's no doubt that thoughtful, strategic marketing works. However, measuring the results of your marketing can be notorio...

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