Law Practice
Jan. 3, 2001
The Hard Sell
Corporate America learned long ago that attracting consumers takes more than a good product. It's image that sells. These days, law firms are spending a lot of money to create an image, or brand, for themselves. Each hopes to become to the practice of law what Kleenex is to sneezing.
Corporate America learned long ago that attracting consumers takes more than a good product. It's image that sells.
These days, law firms are spending a lot of money to create an image, or brand, for themselves. Each hopes to become to the practice...
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In