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Perspective

Feb. 13, 2010

Law Firms: How to Not Become a Commodity

With large firms facing serious financial challenges, Maggie Jessup of Platform Strategy advises on how to avoid commodization of high-end legal services.

By Maggie Jessup

Top tier California law firms are facing the biggest financial challenge in their history: commoditization of high-end legal services and the plummeting fees that could surely follow.

Some are in denial while others are working to differentiate with niche practices - but a few select firms will find high-trajectory growth in this new environment by going a step further. Their strategy? Power branding specialty practices while also publicizing the...

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