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Perspective

Feb. 17, 2011

The State Supreme Court Shakes It Up for Retail Businesses

A new state Supreme Court ruling puts retailers in a difficult bind. By Donna L. Wilson and John W. McGuinness of BuckleySandler.


By Donna L. Wilson and John W. McGuinness


In a decision that deals a potentially harsh blow to retailers still struggling to weather a troubled economy, the state Supreme Court last week held in Pineda v. Williams-Sonoma Stores Inc., 2011 DJDAR 2278 (Feb. 10), that ZIP codes constitute "personal identification information" under the Song-Beverly Credit Card Act (Civil Code Section 1747). This will generally expose retailers who request such infor...

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