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Intellectual Property

Feb. 10, 2011

Lawsuit Over Blue Jeans Logo Restored

Owners of famous trademarks got some good news from the 9th U.S. Circuit Court of Appeals, which revived Levi Strauss & Co.'s trademark dilution lawsuit against Abercrombie & Fitch Trading Co.


By Craig Anderson


Daily Journal Staff Writer


Owners of famous trademarks got some good news from the 9th U.S. Circuit Court of Appeals on Tuesday when a three-judge panel revived Levi Strauss & Co.'s trademark dilution lawsuit against Abercrombie & Fitch Trading Co. over Levi's familiar blue jeans logo.


In its decision, the appellate panel overturned a San Francisco federal judge's 2009 ruling dismissing the Levi's trad...

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