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Marketing

Apr. 12, 2000

Leader of the Pack

DICTA The best way for a firm to stand out is to be a specialist.

        ^^Marketing Mailbag^^
        Dear Anne:
        I am an associate and I read recently that clients prefer to hire experts in specific areas of the law. At our firm we consider ourselves generalist litigators. But wouldn't focusing on one thing give us a better chance of attracting more work?
      &nbs...

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