Focus (Forum & Focus)
Jul. 28, 2007
Perfect Pitch - How to Get Your Practice Noticed With Well-Crafted Writing
Focus Column - By Elizabeth Lampert - Learning the art of promoting your legal work in the media can lead to a business windfall.
By Elizabeth Lampert and Amy Spees
Have you ever spent weeks writing, editing and pitching a press release, only to hit a dead end? Not a single paper is interested in the idea and reporters won't return your phone calls. It's possible you're actually trying too hard.
If you glance through stories in the Wall Street Journal, or any news publication for that matter, you'll no...
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