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Corporate

Nov. 19, 2010

Food Trucks and Franchising: A Recipe for Success?

Food service has always played a large role in the world of franchised businesses. Now, the food truck fad presents new opportunity. By Susan Grueneberg of Snell & Wilmer.


LOS ANGELES - Here in Los Angeles we like to think of ourselves as spearheading new exciting trends. The food truck phenomenon is no exception. There seems to be no limit to the type and variety of offerings - from Korean-Latino fusion to grilled cheese. Whether it's First Friday on Abbott Kinney or the Thursday Food Truck Fare at the Orange County Fairgrounds or even just lunch outside the office building, we have become dependent on the spontaneity of the food truck....

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