Intellectual Property
Oct. 23, 2015
9th Circuit reverses course, grants defense win to Amazon.com
After seemingly breathing new life into the "initial interest confusion" doctrine, a divided 9th US Circuit Court of Appeals panel reversed course Wednesday, sending the doctrine back to its familiar place at death's door.
Daily Journal Staff Writer
After seemingly breathing new life into the "initial interest confusion" doctrine in July, a divided 9th US Circuit Court of Appeals panel reversed course Wednesday, sending the doctrine back to its familiar place at death's door.
The panel held that Amazon.com Inc. had not created a likelihood of confusion by displaying the watches of rival brands in response to consumer searches for watches...
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