Focus (Forum & Focus)
Jul. 10, 2008
Good for the Planet, or Good for Business?
A rising tide of consumer disgust with "greenwashing" - false, deceptive or simply meaningless environmental marketing claims - makes lawsuits for unfair competition or false advertising increasingly likely, writes Robert S. Huie. - Focus Column
By Robert S. Huie
This article appears on Page 5
"What do you mean when you say your product is 'green'?" This is a question that, under a seldom-invoked California law, any member of the public may ask - and you may be required to answer. The statute has never been interpreted by the courts, and its potential for use and abuse has not yet been fully exploited. This may change, as a rising tide of c...
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