Litigation
Sep. 2, 2011
Text message ads draw more litigation
Recent settlements over text message advertising have drawn a flurry of new class actions that could put an end once and for all to text-based solicitation. But will marketing departments get the message?
Daily Journal Staff Writer
It's hard for anyone to ignore the brief buzz of an incoming text message, and such a direct connection with consumers has proven irresistible to corporate marketing departments. But a spate of new lawsuits could put an end once and for all to text message advertising.
At issue in each case is whether companies can send advertisements via text message without express written consent from cons...
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