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Mergers & Acquisitions

Jul. 29, 2003

Yahoo Acquires Paid-Search Firm

By Toni Vranjes Internet portal Yahoo Inc. is strengthening its position in the highly competitive world of Internet advertising. Sunnyvale-based Yahoo has agreed to buy Internet search company Overture Services Inc. for $1.6 billion in cash and stock. The deal heats up the rivalry in the paid Internet search business, where Google Inc. has become an increasingly powerful competitor.

By Toni Vranjes
        Internet portal Yahoo Inc. is strengthening its position in the highly competitive world of Internet advertising.
        Sunnyvale-based Yahoo has agreed to buy Internet search company Overture Services Inc. for $1.6 billion in cash and stock. The deal heats up the rivalry in the paid Internet search business, where Google ...

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