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Media

Jun. 15, 2006

Television Networks Sue Truckstop Over Ad Shifting

LEBEC - The commercials look harmless, but the world's largest broadcasting networks are fighting to keep viewers from seeing them.

By Peter Zuckerman
Daily Journal Staff Writer


      LEBEC - The commercials look harmless, but the world's largest broadcasting networks are fighting to keep viewers from seeing them.
      One ad touts a Monster Energy Drink that helps "unleash the beast." Another is for Prostacycle, an "all natural formulation" designed to keep prostates healthy. A third describes truck accesso...

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