Perspective
Nov. 10, 2016
Fashion tech: redesigning trademark protection
The tech and fashion industries have seen more collaborations in 2016 than in any previous year, and they have melded form and function in ways never imagined. By Christine B. Redfield
Christine B. Redfield
Of Counsel
Fenwick & West LLP
intellectual property
801 California St
Mountain View , CA 94041
Phone: (650) 988-8500
Fax: (650) 938-5200
Email: credfield@fenwick.com
Santa Clara Univ School of Law
The tech and fashion industries have seen more collaborations in 2016 than in any previous year, with high-profile co-branding relationships recently forged between French fashion designer Marchesa and IBM, Tory Burch and Fitbit, and Kate Spade and Everpurse. The resulting products are an exciting mix of innovation and creativity. They have melded form and function in ways never imagined.
For example, Marchesa's "Co...
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