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Litigation

Oct. 8, 2011

Facebook battles customers over its use of pictures in marketing

A raft of class actions filed against Facebook is forcing several California judges to divine how publicity rights should extend to social media content. But the assignment is proving tough because of muddled case law on the subject.


By Jill Redhage


Daily Journal Staff Writer


If you click the "Like" button on a Facebook advertisement for your favorite purveyor of soccer cleats, your friends are likely to see your head shot and a tagline declaring your affection on their own Facebook pages.


But a raft of class actions filed against Facebook Inc. objects to that practice, claiming the company doesn't have the right to use a person's image as a marketing to...

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