Large Firms
Apr. 6, 2004
Seek Unique
Column - Law Firm Management - By Arnold Peter - Most law-firm marketing today is formulaic, unimaginative and just plain crummy. Let's take a quick look at some of the reasons. The legal profession draws individuals who are largely averse to marketing (or what they perceive as "selling"). In fact, any such skills are beaten out of us in law school. We are taught that we will be hired by clients through the sheer force of our intellect and expertise.
Law Firm Management
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