Marketing
Jul. 8, 2003
Prepare for Corporate Crisis In Product Liability Lawsuits
Column - Media Relations - By Richard S. Levick and Larry Smith - By their nature, major-product cases can generate more media attention, with more serious consequence, than just about any other species of litigation. If a Tylenol bottle is poisoned, if a Pinto blows up, if an airplane manufacturer sells faulty parts, anyone anywhere can be affected at any time. That, to sublimely understate the matter, sells newspapers.
Media Relations
By Richard S. Levick and Larry Smith
By their natu...
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