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Marketing

Sep. 12, 2001

Tightfisted

Dear Anne: I am the marketing partner at my firm. Recently, my colleagues have been suggesting that spending money on marketing during a slowing economy is a waste. I feel we should continue to market. What do you suggest? - Puzzled

        By Anne Bothwell
        
        Dear Anne:
        I am the marketing partner at my firm. Recently, my colleagues have been suggesting that spending money on marketing during a slowing economy is a waste. I feel we should continue to market. What do you suggest? - Puzzled

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