Santa Clara
All the building is a stage
The commercial real estate industry is just coming to recognize what the residential industry has long known: Furnished properties move quicker and get higher prices than empty ones.
Among the leaders in the trend is Santa Clara-based Orchard Properties, which began the practice, commonly known as "staging," during a lull in the market last spring.
The company owns or manages many older tilt-up indust...
All the building is a stage
The commercial real estate industry is just coming to recognize what the residential industry has long known: Furnished properties move quicker and get higher prices than empty ones.
Among the leaders in the trend is Santa Clara-based Orchard Properties, which began the practice, commonly known as "staging," during a lull in the market last spring.
The company owns or manages many older tilt-up indust...
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