Focus (Forum & Focus)
Jan. 30, 2008
Protecting Web Ads
Focus Column - By Terry C. Leuin - No one should buy into the myths surrounding liability coverage in terms of patent infringement in cases involving online advertisements.
By Terry C. Leuin
This article appears on Page 7.
M ore and more businesses are advertising their products over the Internet. Many of these businesses, such as online retailers, have interactive Web sites that allow a customer to customize a product, such as the color, model and features of an automobile, article of clothing or shoes. If the business is sued for infringing on someone's patented technology used...
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