Administrative/Regulatory
May 29, 2015
'Cause marketing' skyrockets, with legal issues in tow
Cause marketing has skyrocketed in the past decade among consumers, and a recent lawsuit by the Federal Trade Commission against four fake charities highlights the legal troubles associated with these types of campaigns.
Daily Journal Staff Writer
Livestrong Foundation's yellow gel wristbands with Nike Inc. for cancer patient support.
(RED) products at Gap Inc., Starbucks Corp. and Apple Inc. stores for global AIDS
treatment. And most recently, the ALS Association's Ice Bucket Challenge.
These everyday examples of cause marketing - selling products with the...
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