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Jun. 13, 2007
Electronic Arts Gets Into the Asian Game With Chinese Investment
Deals Column - By Jason Song - Marketing the world's most popular sport in the world's most populous country seems like a natural fit.
By Jason Song
Marketing the world's most popular sport in the world's most populous country seems like a natural fit.
That's why Electronic Arts announced late last month that it is investing $167 million in Chinese gaming company The9 Limited. The transaction also gives The9 exclusive publishing rights to EA's FIFA soccer video game in China.
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