Litigation
Feb. 5, 2000
Domain Disputes
By Adrian M. Pruetz - The value of owning a domain name that mirrors a corporate name, trademark or service mark seems so obvious today that it's hard to believe the branding of the Internet began in earnest less than five years ago. Before then, mark owners had to contend only with concurrent mark owners and the occasional infringer when policing confusing and diluting uses of their marks as Internet domain names.
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