Entertainment & Sports
Aug. 24, 1999
Wrong Turn
^^Entertainment Law^^ Wrong Turn Misleading Banner Ads Can Violate Trademark Rights Playboy argues that banner ads for XXX-rated sites pulled up by every 'playboy' search create false and damaging impressions.
By C. Dennis Loomis
Enterprising advertisers and willing Web portals have devised a new technique to push online banner advertising onto the computer screens of consumers who, by their own Internet search activity, have selected themselves as potential customers.
The...
Enterprising advertisers and willing Web portals have devised a new technique to push online banner advertising onto the computer screens of consumers who, by their own Internet search activity, have selected themselves as potential customers.
The...
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