Large Firms
Aug. 10, 1999
High-Tech Wizardry Can Be Overrated in Beauty Contests
When the time finally arrives to make a presentation to a potential client, how much technological pizzazz should a firm pack into its pitch?
When the time finally arrives to make a presentation to a potential client, how much technological pizzazz should a firm pack into its pitch?
Marketing leaders tend to agree that skilled use of presentation software can help communicate the message, but going completely Hollywood can work against the sales effort.
"You need t...
Marketing leaders tend to agree that skilled use of presentation software can help communicate the message, but going completely Hollywood can work against the sales effort.
"You need t...
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