By Steven B. Fabrizio and Joseph J. McFadden
CONTENT MATTERS: This article begins a monthly column devoted to matters of interest to those who create content of all kinds (entertainment, news, software, advertising, etc.) and bring that content to market. Our hope is to shed light on key issues facing the creative content community. If you have questions, comments or topic ideas, let us know at ContentMatters@jenner.com. Because content matters.
In Octo...
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