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General News

Dec. 6, 2016

Gimbal acquired by mobile media firm

The data monetization firm The Mobile Majority acquired Gimbal, a San Diego-based mobile engagement and location intelligence platform, which spun off from Qualcomm three years ago.

The data monetization firm The Mobile Majority acquired Gimbal, a San Diego-based mobile engagement and location intelligence platform that spun off from Qualcomm three years ago.

"The acquisition of Gimbal is a massive step toward realizing the promise of relevant advertising," Mobile Majority CEO and founder Rob Emrich said in a statement. "By combining Gimbal's location software, hardware, and data with our media buying platform, we can further realize the potential of true 1-to-1 ta...

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