Marketing
Oct. 13, 2006
Attorneys Broker Placing Products in Productions
LOS ANGELES - The line between advertising and entertainment is being blurred thanks to branded entertainment, a gray area where advertisers and Hollywood producers meet, shake hands, swap money for creative control and make movies or television shows that promise big exposure for brand-name products.
Daily Journal Staff Writer
LOS ANGELES - The line between advertising and entertainment is being blurred thanks to branded entertainment, a gray area where advertisers and Hollywood producers meet, shake hands, swap money for creative control and make movies or television shows that promise big exposure for brand-name products.
"In branded entertainment, the...
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