In-House Counsel
Jun. 21, 2012
John P. Babel
Executive vice president/general counsel/secretary Standard Pacific HomesIrvine Irvine Residential construction
When the floor was falling out of the housing industry, many builders responded by either catering to a dwindling number of first-time buyers or exited the market entirely.
But Standard Pacific Homes decided its best chance to stay in the game was to find its own niche - the "moving up" market.
"Lots of people were out of work in this country, but those with jobs still needed homes," Babel said.
The company adj...
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