Law Practice
May 14, 2002
Outside-In
Re-evaluating your service proposition from the "outside-in" via six sigma client surveys and applying new governance standards that delight your clients is the best form of law firm marketing.
"Six sigma," a term associated with the corporate elite, is on the tip of everyone's tongue these days, inspired largely by the Business Week best-seller: "Jack: Straight from the Gut," Jack Welch's testimonial of his 20-year career as chairman and chief executive officer of General Electric ...
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