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Intellectual Property

Sep. 2, 2006

Pulling Rank

Suppose three businesses - BigWidgets, WidgetMart, and WeRWidgets - compete on the Web. They all sell widgets, they all are reputable businesses, their Web sites are all similar, and competition among them is fierce. Interestingly, when a W

By Robert S. Gerber
     
      Suppose three businesses - BigWidgets, WidgetMart, and WeRWidgets - compete on the Web. They all sell widgets, they all are reputable businesses, their Web sites are all similar, and competition among them is fierce. Interestingly, when a Web surfer types "widget" into BigSearch, a leading search engine, the first search result shown is the current market leader, BigWidgets. Widg...

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