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Intellectual Property

Aug. 18, 2006

Keyword-Triggered Ads Await Green Light

SAN JOSE - Search for "Check N' Go" on Google and what do you get? A screen showing eight companies that specialize in making instant loans - only one of which is www.checkngo.com.

By Craig Anderson
Daily Journal Staff Writer


SAN JOSE - Search for "Check N' Go" on Google and what do you get? A screen showing eight companies that specialize in making instant loans - only one of which is www.checkngo.com.
      To Google, that's the price of doing business with a worldwide search engine that sells advertising space to the highest bidder.
      Googl...

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