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Feb. 6, 2014
Digital advertising growth is spurring IPOs, deals
A growing fraternity of advertising technology companies, or "ad tech" in the streamlined parlance of Silicon Valley, is growing rapidly. Inital public offerings and acquisitions are expected to grow as the sector expands.
Daily Journal Staff Writer
There's an adage in the marketing business usually attributed to the early advertising and retail mogul John Wanamaker: "I know half of my advertising is wasted; I just don't know which half."
A growing fraternity of advertising technology companies, or "ad tech" in the streamlined parlance of Silicon Valley, appears to have found the solution.
"There'...
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