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Top Northern California

Mar. 5, 2009

Andrew G. Giacomini, Hanson Bridgett

DJ: What was the biggest challenge you faced last year?

Giacomini: There were two, neither of which related to the economy. The first was leading a major shift in brand positioning. The second was leading the effective negotiation and implementation of two mergers with other firms [McQuaid Bedford & Van Zandt and Hunter Richey & Eisenbeis] which we had never done before.

The branding issue goes back a ways. When I came out of law school in '91...

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