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Solo and Small Firms

Mar. 26, 2011

Firm Combines the Old and the New

The 17-lawyer Cummins & White - which has a Facebook presence and was the first law firm in the area to brand itself with a logo - layers its innovations atop a base of old-fashioned values.

By Don J. DeBenedictis

Daily Journal Staff Writer

NEWPORT BEACH - One of the things that intrigued Cummins & White LLP's newest lateral hire about the firm was its snazzy new website and YouTube videos. Granted, the 15 videos, which pitch the firm's style and staff to lawyers who might want to bring over their practices, have drawn fewer than 200 views each.

Still, the combination seems pretty avant-garde for a law firm that grew out of the stuf...

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