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Technology & Science

Mar. 3, 2011

The Descent of Behavioral Advertising Class Actions

How companies employing behavioral targeting to serve consumers with ads and content can stay clear of litigation. By Dominique R. Shelton and Clinton J. McCord.


By Dominique R. Shelton and Clinton J. McCord


We all receive advertisements when we surf the Web, many of which are targeted at us based upon our personal website behavior. Does your company use Flash cookies, mobile device identifiers, or any other mechanism to provide targeted or "behavioral" advertising to customers? A "Flash cookie, or a Flash local shared object, is a data file that is stored on a consumer's computer by a Web site that use...

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