By David M. Balabanian
LESSONS LEARNED
Winston Churchill, who knew a thing or two about language, had it right when he said: "Broadly speaking, short words are best and old words, when short, are best of all."
Each word you use opens a hole from which energy drains out of your prose. Make sure every word - indeed every syllable - adds more in meaning than it consumes in reader effort.
It'...
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