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Technology & Science

Feb. 10, 2001

Elusive Profits

Steven Rothschild laughs when he thinks how much money it took to drive Furniture.com into the ground. "After $100 million, there's nothing left," said the former founder and chief executive officer of the online retail site.

By Marisa Navarro
Daily Journal Staff Writer
        Steven Rothschild laughs when he thinks how much money it took to drive Furniture.com into the ground.
        "After $100 million, there's nothing left," said the former founder and chief executive officer of the...

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