By Barbara Lewis and Dan Otto
Product branding has been prevalent for years. Law firm branding, however, is relatively new.
Firms that want to use this marketing technique first should decide what the firm should be branded. The function of branding is to creat...
Product branding has been prevalent for years. Law firm branding, however, is relatively new.
Firms that want to use this marketing technique first should decide what the firm should be branded. The function of branding is to creat...
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