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Mar. 26, 2002

VALUECLICK DECIDES TO BE FREE FOR $130 MILLION

ValueClick Inc. and Be Free Inc. will merge in a deal announced March 11. The deal is worth about $130 million. Westlake Village's ValueClick is an Internet advertising company that runs a cost-per-click program, which charges the advertiser only when a consumer clicks on its advertisement. ValueClick's customers include American Express Co., Sara Lee Corp., eBay Inc. and Citigroup Inc.

        ValueClick Inc. and Be Free Inc. will merge in a deal announced March 11. The deal is worth about $130 million.
        Westlake Village's ValueClick is an Internet advertising company that runs a cost-per-click program, which charges the advertiser only when a consumer clicks on its advertisement. ValueClick's customers include American Express Co., Sara Lee Corp., eBay Inc. and Citigr...

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