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Entertainment & Sports

Jun. 20, 2013

Suit could clarify relationship between production, brand integration companies

A lawsuit filed in Los Angeles County Superior Court last week could further help define the relationship between production companies and brand integration firms as digital media and other technologies become more prevalent.


By Ryne Hodkowski


Daily Journal Staff Writer


A lawsuit filed in Los Angeles County Superior Court last week could further help define the relationship between production companies and brand integration firms as digital media and other technologies become more prevalent, reducing the importance of a traditional 30-second commercial.


Bill Garnet and Jacquelynn Lueth, president and vice-president of production company Wesley Morris Entertainment ...

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