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Contracts

Jun. 25, 2010

Bratz Doll Battles Multiply

As it gears up for a second round in its fight with Mattel Inc. over the Bratz dolls, MGA Entertainment Inc. is also battling behind the scenes with nearly a dozen companies over licensing fees.

By Jason W. Armstrong

Daily Journal Staff Writer

As it gears up for the second round of its ongoing intellectual property war with Mattel Inc. over the Bratz dolls, MGA Entertainment Inc. also is battling behind the scenes with nearly a dozen companies that agreed to pay it to license the famous brand last decade.

MGA is fighting in federal and state courts to try to wrest millions of dollars in royalties and other fees the Va...

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