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Marketing

Sep. 13, 2000

Milking More Profit

Firms should beware of beauty contests during boom times. By Anne Bothwell.

        By Anne Bothwell
        
        Dear Anne: Our firm is doing well right now. The economy is booming and we are very busy. Why should we bother with marketing?
- Busy
        Dear Busy: When you have more business than you can handle is the...

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