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Media

Aug. 27, 2015

Endorsements on social media run afoul of FTC

More than half of celebrity endorsements of brands or products on social media are not done in compliance with Federal Trade Commission regulations, experts say.


By Ashley Cullins


Daily Journal Staff Writer


In her excitement to connect with fans on social media, a famous professional athlete
posts about her life-changing vision surgery at a specific medical clinic. "The surgery
was life-altering and helped me win," she writes, but what she doesn't disclose is
that she is a paid spokeswoman for the clinic. Potentially millions of con...

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