Perspective
May 19, 2009
Make Your Mark With Marketing
Regardless of where you are in your associate career, now is the time to begin building a book of business, writes Sharon Berman.
In today's marketplace, having a book of business can make all the difference - between making the cut and losing one's job. Associates who never thought much about building their own book of business in the past are now realizing they need to set themselves apart from the crowd or face the possibility of joining their fungible peers on the unemployment line.
A book of business is the foundation for differentiating ...
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