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Intellectual Property

Apr. 2, 2015

This gTLD .sucks

As of Monday, trademark owners who have met certain requirements can register .sucks domain names consisting of their trademarks at premium prices. By Jocelyn M. Belloni and Sharoni S. Finkelstein

Jocelyn M. Belloni

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Sharoni S. Finkelstein

Counsel
Venable LLP

Email: ssfinkelstein@Venable.com

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Many brand owners are outraged as the ".sucks" generic top-level domain (gTLD) "sunrise period" opened this week after failed attempts to persuade the Internet Corporation for Assigned Names and Numbers (ICANN) to stop the rollout of .sucks domain names. As of Monday, trademark owners who have met certain requirements can register .sucks domain names consisting of their trademarks at premium prices. Beginning June 1, the remaining .sucks domain names will be available to the public at m...

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