Law Practice
Sep. 28, 2011
Don't call us, we'll call you
The cold-call marketing tactic is not a new way to drum up business for law firms, but it may be unpopular among in-house attorneys.
By Saul Sugarman
Daily Journal Staff Writer
When clothing maker True Religion Apparel Inc. gets sued, the general counsel of the Vernon-based company is inundated with letters from firms wanting to represent the manufacturer.
"I get bombarded," said Deborah E. Greaves, who says she receives up to 10 printed letters for every lawsuit filed against True Religion.
Greaves said the mailed packages occasionally include the origi...
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