Perspective
Mar. 27, 2014
Top level domain name pickiness will pay off
In the coming months, it is expected that there will be hundreds of new generic top level domains available for use on the Internet (e.g., .menu, .clothing, .coffee). By Simone M. Katz-O'Neill
Over the last couple of years, brand owners have tried to keep up with the latest on the new generic top level domains (gTLDs) that are coming online soon.
The online landscape for some time now has included approximately two dozen gTLDs in use (for example, .com, .net or .org). In the coming months, it is expected that there will be hundreds of new gTLDs available for use on the Internet (for example, .clothing, .menu, .s...
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